White Claw Sessions Concert Series Returns With Maren Morris And Other Top Artists

White Claw’s multi-city concert series, White Claw Sessions, is set to return for the second year, kicking off with an intimate performance by GRAMMY-winning singer-songwriter Maren Morris.

The event will take place on April 10 at the Saguaro Palm Springs in California, just a day before the Coachella Valley Music Festival begins.

This year’s series introduces the Next Wave Artists initiative, spotlighting emerging musicians alongside renowned performers. Rising star and Next Wave Artist Maude Latour is set to open for Morris in the first concert of the series.

“White Claw Sessions is going to be a special moment for fans,” said Morris. “White Claw has such a presence at music festivals, so getting to kick off White Claw Sessions with Maude Latour opening the show, makes this even more exciting. What I respect most is that White Claw isn’t just showing up — they’re actually creating a platform for rising artists. I’m proud to be a part of an event that’s not just about great music, but about bringing fans and artists together in a way that feels authentic.”

The White Claw Sessions aim to bring fans closer to the artists — both established and rising — that are shaping today’s sound, in intimate settings designed for a closer connection. 

Following the Palm Springs opener, the concert series will continue across the country, leading up to major festivals in cities including Chicago, Miami, Las Vegas, and Austin. These sessions will feature exclusive performances from Next Wave Artists like Paco Versailles and Abraham Alexander, opening for headliners including world-renowned DJ duo Loud Luxury and soulful singer-songwriter Myles Smith.

“White Claw has always been about bringing people together — whether it’s cracking a cold Claw with friends or feeling the electrifying pulse of live music,” said Kevin Brady, Vice President of Marketing, Mark Anthony Brands Inc. “With White Claw Sessions, we’re creating unforgettable moments with trailblazers like Maren Morris, rhythm finders like Loud Luxury, soulful hitmakers like Myles Smith, and more. And with our Next Wave Artists, we’re championing the next generation of musicians and creating incredible shared experiences along the way. Just like a variety pack, this year’s White Claw Sessions lineup delivers an incredible mix of sounds music lovers won’t want to miss!”

Along with hosting White Claw Sessions ahead of festivals including Coachella and EDC Vegas, the brand will also be at the top summer music festivals with its the White Claw Shore Club exclusive pop-up featuring immersive photo ops and prizes.

Billboard, meanwhile, will offer exclusive White Claw Sessions content including a behind-the-scene interview series with headliners, and a docu-series that gives a deeper look into Next Wave Artists.

White Claw is also partnering with Boiler Room, which brings DJ performances to cities across the country, as the exclusive hard seltzer partner. The partnership kicks off Thursday in Miami with a live performance by GRAMMY-nominated pop star Kesha, ahead of her album release this summer.

Fans 21 and older can visit whiteclaw.com/music to RSVP for free, first-come, first-serve access to White Claw Sessions, and join the Shore Club loyalty program for more perks.